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As students of business strategy and marketing tactics, they have earned international recognition for their speeches, books, and articles on these subjects. The mustread summary of al ries and jack trouts book. How corporations are applying military strategies to business. In marketing warfare al ries and jack trout argue that marketing is war and that the. Pointer in deciding on the very best book marketing warfare, by al ries, jack trout to read this day can be obtained by reading this resource. They are also the authors of the bestselling marketing books bottomup marketing and the 22 immutable laws of marketing. In marketing warfare al ries and jack trout argue that marketing is war and that the marketing concepts customeroriented philosophy is inadequate. The book that changed marketing forever is now updated for the new millennium in 1986, marketing warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. This book explains how marketing is also a war played on the battlefield of customers minds.
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